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Officials from both venues held a preszs conference June 25 to celebratethe casino’sz 16th birthday. A hotel that the Santa Ana Pueblo-owned casink started in 2000 has sat unfinished sincr work stopped inlate 2001. But Scott general manager at , said the new constructioj work will reclaim and enclosethe However, it will not be a hotel, but will be used for additiona l gaming space and largerd retail operations. Santa Ana will continue its marketingg strategy ofluring locals, Eldredge Santa Ana has the cash flow to completwe the $4 million job and will not have to issuwe any debt, he added.
The expansion will add about 25,000 square feet of with 250 additional gaming machines and some other gamin g attractions he declinedto discuss. Eldredgee admits it’s a tough gamingy environment right now. “Our top line is not great,” he Santa Ana’s net win on its slot revenue was $17.8 million for the quarte endedMarch 30. That was down from $19.71 millio n in the same quarterin 2008.
But Eldredge said Santz Ana is in a better position than other propertiexs that also have to worry about filling a hotel and rely on customers travelingfrom “We have times on weekends when we’re over he said, adding that the expansion will be “measured and conservative.” The retail operations will expand the gift shop and smoke shop and will allow the casino to sell more items, such as potteryu from the pueblo. Despite the recession, the casino’d revenues have doubled in the last four Eldredge added. Michael Burdick has been promotee to directorof marketing.
Burdick has been the direct marketinb manager for four years atSanta Ana, where he was responsiblde for Internet marketing, Web page design, maintaining the playerd database and point of sale database and branding and budget analysis. He now takes over the casino’s overall marketint and promotional efforts. Santa Ana also bought naminfg rights to the RioRanchoi arena, the Santa Ana Star when it opened. In March, the city of Rio Rancho hireed a new management firm forthe center, Globalp Spectrum. Rio Rancho Mayor Tom Swisstackm and other city officials terminated a previousx management contract atthe center. Swisstack had been vocap in his criticism of how the centet wasbeing run.
Gunnar Fox, the generapl manager of the Star Center, introduced his new management team, startingf his remarks with “How ya doin’?” He promised that this phrase would be the mantra of the GlobalSpectrum “We want to be your event center,” Fox echoing Santa Ana Star Casino’s slogah of “Your Casino.” will have a strong focue on customer service, he and that will include no longer charging for parking at the He also said the Star Centeer will bring in more than just countr and rap concerts. There will also be family monstertruck rallies, rodeos and athletic events.
Global based in Philadelphia, is a subsidiaruy of Comcast-Spectator and manages 87 othedr facilities aroundthe country. That gives the companuy the ability to book more andbetterr shows, Fox said. The companyh also owns the hockey team and thePhiladelphia 76ers. Two additional subsidiaries of Comcast-Spectatorf will provide services at the arena Front Row Marketing Services and New Era which Fox said will allow the centef to create its own fee structurefor tickets, avoiding what he said are outrageousd fees charged by some other services. The 6,500-seat arena has been the home of the New Mexico Scorpionswhockey team.
It recentlyh served as home tothe , a women’zs roller derby league, as well. But the Derbyu is terminating the current season atthe center, by mutuall agreement, according to a statement it sent out last The is looking to downsize into a smalleer venue, according to founde Nan Morningstar.
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