Genesee Beer to make comeback - The Business Journal of Milwaukee:

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The renewed effort will include merging the salea and marketing teams from Labatt USAand Genesee, once a recognized beer in Western New York. The company said it has begun $6 million in upgrades and will investyanother $4 million in 2010. “Positivew changes are brewing,” said Rich the new CEO of NorthAmerican Breweries. “We’rw reviewing every aspect of our businesd to strengthenthe brewery’s position.” NAB said it will upgradr brewery equipment, make necessary repairse and add boiler controls and steam economizersx that reduce energy consumption.
The changesx are expected to bring annuap operating savings of morethan $1 In addition to Genesee, the brewery producez Seagram’s Escapes, as well as Dundee Ales and Lagersx family of craft brands, whichb includes the Original Honey Brown Lager. The Rochester company distributesseveral imports, including Imperial from Costa Rica, Steinlager from New Zealand, Toohey’s New from Australia and Thwaites from the U.K.