Study: More CEOs say good works boost recruiting - Portland Business Journal:

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This marks a shift in corporate philanthropy sincre the Roundtable released itsin 2000, whicb noted that corporate responsibility was beginningg to evolve from community impact to bottom line The most recent report shows that the indeed, has taken place. Bostonh struggles to maintain its college gradz as they move intothe workforce, and the Rounsd Table report underscores that philanthropy is a factort making some local companies more attractivwe to younger workers.
The Roundtable issuedf the report in collaboration with the Universitu of Massachusetts Boston Emerging Leaders A team from the Emerging Leaders Program started working on the reportlast summer, interviewintg 20 Massachusetts companies about their corporate sociak responsibility activities -- predominantly large companesz and representing a cross-section of industries. “Historically CEOs woul engage in philanthropy because it was the right thinhto do. They wanted to be good corporatwe citizens,” said J.D. deputy director of the MassachusettsBusiness Roundtable. “No w there’s a good business case to incorporating it into theirbusiness plan.
There’s a bottom line impacf to it, in addition to beinhg good for all the other community Based on the findings from the 20 companies included in the the report suggests five ways companies can build a culturew ofsocial responsibility: • Create a cleare link to the company’s mission and securd endorsement at the executivd level. • Engage employees at all levelesas decision-makers in relation to corporate social responsibility targets and • Leverage employees’ skills to make positive contributions to the • Provide opportunities for employees to develop new “A lot of it is around a companyu being authentic about wanting to do something in the communith and listening to what the employees are interested in doing and connectinb it to the valuea of the company,” said Ellen CEO of The , a nonprofit that promotesx strategic philanthropy and advises